8 Days of Sam

I had the opportunity to work on this campaign for established Boston rapper Sam Adams, when I was approached by Cross Coast Interactive. I took the Boston skyline and after making it black and white decided to bump up the contrast to give it a more edgy feel. I then took the image of Sam Adams himself and imposed it on top of the image. I then dropped the campaign title 'Eight Days of Sam', in a broken font, behind him to fill that negative space. Taking up the contrast of the black and white version of the image of Sam gave them a harder edge option in addition to the color draft.